James Hollman

Elite Goalkeeping Coach & Business Owner

  • Date Joined: 8th August 2016
A forward thinking goalkeeping coach with extensive experience at Premier League and Championship level as well as a track record in providing keepers the tools they need to succeed within the domestic and international game.

Retired from a successful career as a goalkeeper to take up a full time coaching role at Norwich City, successfully transitioning through a tenacious work ethic and desire to constantly improve. Has in turn imparted this attitude to international level keepers including David Marshall, Rob Green and Tom Heaton.

Owner of ProDeflect Goalkeeper Training Equipment - please see our Partners page for more details - a range of cutting edge goalkeeper training equipment designed through more than 20 years’ experience as a professional goalkeeper and successful coach.

Provides a knowledgeable and pro-active presence as part of a coordinated management team and is as comfortable working with first team goalkeepers as those within the academy, tailoring the approach to the individual player.

James Hollman


  • UEFA: A Licence

    A Licence

  • The Football Association: Goalkeeping A Licence

    The Football Association
    Goalkeeping A Licence

  • The Football Association: Goalkeeping B Licence

    The Football Association
    Goalkeeping B Licence

  • UEFA: B Licence

    B Licence

Career History

  • Online Keeper Academy (OKA)

    Online Keeper Academy (OKA)
    Head Coach
    2017 – Present

  • Northampton Town FC

    Northampton Town FC
    Senior Goalkeeping Coach
    2017 – Present

  • Motherwell FC

    Motherwell FC
    Senior Goalkeeping Coach
    2015 – 2017

  • ProDeflect

    2014 – Present

  • Cardiff City FC

    Cardiff City FC
    Senior Goalkeeping Coach
    2011 – 2014

  • Cambridge United FC

    Cambridge United FC
    Senior Goalkeeping Coach
    2008 – 2008

  • Norwich City FC

    Norwich City FC
    Senior Goalkeeping Coach
    2000 – 2007

  • Ipswich Town FC

    Ipswich Town FC
    Academy Goalkeeping Coach
    1999 – 2001

  • Ipswich Town FC

    Ipswich Town FC
    Professional Goalkeeper
    1993 – 1997

Key Achievements

  • Won the 2012/13 Championship title with Cardiff - helping goalkeeper David Marshall keep the second best defensive record in the league - and reached the 2011/12 Championship play-off semi-finals
  • Won the 2003/04 Championship (then Division 1) title with Norwich - with goalkeeper Robert Green conceding the least goals in the league - and reached the 2001/02 Championship play-off final
  • Reached the 2011/12 League Cup final against Liverpool with Cardiff, the first time a club outside the Premier League had got to the final since Birmingham City in 2000/01
  • Part of the coaching team that guided Ipswich to the 2010/11 League Cup semi-finals, beating Arsenal 1-0 in the first leg
  • Coached in the Premier League for one season with Norwich (2004/05) and half a season with Cardiff (2013/14)
  • Played a key role in the development of a number of goalkeepers who have gone on to receive significant international and domestic recognition, with further details of this available below
  • Developed and implemented a high performance academy coaching syllabus for Norwich’s youth goalkeepers that played a key role in Joe Lewis, Declan Rudd, Jed Steer and Angus Gunn all representing England at youth level during this time
  • Cambridge United reached the 2007/08 Football Conference play-off final

James Hollman News

My Sessions

Use your social media logins to access your Sport Careers Agency account.

Or click here to complete our online registration form.