Will Richards

Head Coach

  • Date Joined: 11th February 2019
A passionate and adaptable UEFA B Licensed coach with a wealth of international experience. A committed individual whose career includes extensive football development experience in the UK, Middle East and Asia.

Well versed in delivering a tailored coaching curriculum based on the playing philosophy of the club as well as the needs of the players involved to ensure the safe, progressive and holistic development throughout the player pathway.

A results-driven and focused individual who strives to establish an excellent rapport with all players, creates a clear channel of communication amongst colleagues and fellow coaches with the ability to gain the buy in of all players through a professional approach to management.

Is also experienced delivering coach education and is committed to attaining CPD opportunities to enhance skillset.
Will Richards


  • FA: Mentoring Adults Course

    Mentoring Adults Course

  • FA: Advanced Youth Award (including Modules 1-3)

    Advanced Youth Award (including Modules 1-3)

  • UEFA: B Licence

    B Licence

  • FA: FA Psychology Award Level 1

    FA Psychology Award Level 1

  • FA: Coaching Futsal Levels 1 - 2

    Coaching Futsal Levels 1 - 2

  • FA: Goalkeeping Coaching Level 2

    Goalkeeping Coaching Level 2

  • FA: Talent ID Level 2

    Talent ID Level 2

  • Coerver Coaching: Youth Diploma

    Coerver Coaching
    Youth Diploma

  • : BA (Hons) Business Studies with Marketing

    BA (Hons) Business Studies with Marketing

Career History

  • Chelsea FC

    Chelsea FC
    Head Coach Bangkok
    2018 – 2019

  • Chelsea FC

    Chelsea FC
    International Development Coach
    2016 – 2017

  • Muscat Football Academy

    Muscat Football Academy
    Head Coach
    2015 – 2016

  • Chelsea FC

    Chelsea FC
    Foundation Coach
    2014 – 2015

  • FC Barcelona

    FC Barcelona
    Coach Philippines Escola
    2012 – 2013

  • Sigla FC (Philippines)

    Sigla FC (Philippines)
    2011 – 2013
    Appearances: 44

  • Premier League Football Academy

    Premier League Football Academy
    Doha Technical Director
    2019 – Present

Key Achievements

  • Guided Chelsea FC International Development Centre U13 team to their first ever tournament win at the Kids Cup
  • Under my stewardship had 2 players from the CFC IDC BKK represent Thailand at their respective age group
  • Took Muscat Football Academy U11 to their first ever Mundialito Cambrils match win
  • Grew the Chelsea FC Foundation Girls Development Centre to 120 players. 20 of which were signed by the Chelsea FC Girls RTC
  • Won the Bangkok Youth Development League with the CFC IDC Bangkok U13 team

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