Crawford Chalmers

Sporting Director

  • Date Joined: 27th June 2016
A professionally versatile and highly driven individual who naturally combines a Masters in Sports Directorship with critical experience across a broad range of football operations, developing an expansive skill set through roles in club consultancy, commercial management, talent identification, player guidance and coaching.

Recently provided strategic leadership to League One club Oxford United FC - coordinating both daily operations and long term development across all first team activities while working closely with staff and the board of directors to build a high performing and sustainable football environment.
Crawford Chalmers

Qualifications/Accreditation

  • Manchester Metropolitan University: Masters in Sports Directorship

    Manchester Metropolitan University
    Masters in Sports Directorship
    2016

  • University of Reading: BA (Hons) Sports Leadership

    University of Reading
    BA (Hons) Sports Leadership
    2007

Career History

  • Oxford United FC

    Oxford United FC
    Head of Football Operations
    2016 – 2017

  • Revolution Global Sports Consulting Ltd

    Revolution Global Sports Consulting Ltd
    Football Consultant
    2015 – 2016

  • Blackpool FC

    Blackpool FC
    Senior Scout
    2015 – 2016

  • Queens Park Rangers FC

    Queens Park Rangers FC
    Enterprise Officer
    2014 – 2015

  • Woking FC

    Woking FC
    First Team / Academy Coach
    2007 – 2014

  • Feltham FC

    Feltham FC
    First Team Coach
    2010 – 2010

  • Godalming Town FC

    Godalming Town FC
    Assistant Manager
    2008 – 2010

  • Crystal Palace FC

    Crystal Palace FC
    Scout
    2007 – 2009

  • Reading FC

    Reading FC
    Football in the Community Coach
    2006 – 2007

Key Achievements

  • The first student to ever graduate with the Masters in Sports Directorship qualification
  • Recently completed a ground breaking report into elite development pathways in English football
  • Experienced in board level decision making having advised several CEOs and Chairmen on the strategy of their football clubs
  • Won the 2011/12 Conference South title with Woking and developed a number of talented players now playing in the Football League
  • Significant success in building relationships from the ground up that facilitated Little Kickers’ commercial and operational growth
  • Responsible for all aspects of staff recruitment, training and retention at Little Kickers
  • Helped the Oxford United FC first team to secure an eighth place finish in League 1 in the 2016/17 season
  • Oversaw the Oxford United FC first team’s progress through to the Checkatrade Final at Wembley in 2016/17
  • The Oxford United FC first team were successful in reaching the fifth round of the FA Cup in 2016/17

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