Crawford Chalmers

Sporting Director

  • Date Joined: 27th June 2016
I am a highly ambitious Sporting Director who has constructed a strong portfolio of achievements and experience within this sector through various roles, most recently with Everton FC and the Football Association of Wales.

I am a proactive professional who possesses a proven track record in football operations, amassing a wealth of experience across recruitment, talent identification, budget management, strategy and logistics. I am a visible leader whose career has been built from an academic foundation, having attained a Masters in Sports Directorship and a degree in Sports Leadership.
Crawford Chalmers


  • Manchester Metropolitan University: Masters in Sports Directorship

    Manchester Metropolitan University
    Masters in Sports Directorship

  • University of Reading: BA (Hons) Sports Leadership

    University of Reading
    BA (Hons) Sports Leadership

Career History

  • Leeds United FC

    Leeds United FC
    2018 – 2019

  • Oxford United FC

    Oxford United FC
    Head of Football Operations
    2016 – 2017

  • Revolution Global Sports Consulting Ltd

    Revolution Global Sports Consulting Ltd
    Football Consultant
    2015 – 2016

  • Blackpool FC

    Blackpool FC
    Senior Scout
    2015 – 2016

  • Queens Park Rangers FC

    Queens Park Rangers FC
    Enterprise Officer
    2014 – 2015

  • Woking FC

    Woking FC
    First Team / Academy Coach
    2007 – 2014

  • Feltham FC

    Feltham FC
    First Team Coach
    2010 – 2010

  • Godalming Town FC

    Godalming Town FC
    Assistant Manager
    2008 – 2010

  • Crystal Palace FC

    Crystal Palace FC
    2007 – 2009

  • Reading FC

    Reading FC
    Football in the Community Coach
    2006 – 2007

  • Everton FC

    Everton FC
    Academy Coordinator
    2019 – Present

  • Football Association of Wales

    Football Association of Wales
    Regional Scout
    2019 – Present

Key Achievements

  • The first student to ever graduate with the Masters in Sports Directorship qualification
  • Recently completed a ground breaking report into elite development pathways in English football
  • Experienced in board level decision making having advised several CEOs and Chairmen on the strategy of their football clubs
  • Won the 2011/12 Conference South title with Woking and developed a number of talented players now playing in the Football League
  • Significant success in building relationships from the ground up that facilitated Little Kickers’ commercial and operational growth
  • Responsible for all aspects of staff recruitment, training and retention at Little Kickers
  • Helped the Oxford United FC first team to secure an eighth place finish in League 1 in the 2016/17 season
  • Oversaw the Oxford United FC first team’s progress through to the Checkatrade Final at Wembley in 2016/17
  • The Oxford United FC first team were successful in reaching the fifth round of the FA Cup in 2016/17

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