Crawford Chalmers
Sporting Director
- Date Joined: 27th June 2016
I am a highly ambitious Sporting Director who has constructed a strong portfolio of achievements and experience within this sector through various roles, most recently with Everton FC and the Football Association of Wales.
I am a proactive professional who possesses a proven track record in football operations, amassing a wealth of experience across recruitment, talent identification, budget management, strategy and logistics. I am a visible leader whose career has been built from an academic foundation, having attained a Masters in Sports Directorship and a degree in Sports Leadership.
I am a proactive professional who possesses a proven track record in football operations, amassing a wealth of experience across recruitment, talent identification, budget management, strategy and logistics. I am a visible leader whose career has been built from an academic foundation, having attained a Masters in Sports Directorship and a degree in Sports Leadership.
Qualifications/Accreditation
Manchester Metropolitan University
Masters in Sports Directorship
2016
University of Reading
BA (Hons) Sports Leadership
2007
Career History
Leeds United FC
Scout
2018 – 2019
Oxford United FC
Head of Football Operations
2016 – 2017
Revolution Global Sports Consulting Ltd
Football Consultant
2015 – 2016
Blackpool FC
Senior Scout
2015 – 2016
Queens Park Rangers FC
Enterprise Officer
2014 – 2015
Woking FC
First Team / Academy Coach
2007 – 2014
Feltham FC
First Team Coach
2010 – 2010
Godalming Town FC
Assistant Manager
2008 – 2010
Crystal Palace FC
Scout
2007 – 2009
Reading FC
Football in the Community Coach
2006 – 2007
Everton FC
Academy Coordinator
2019 – Present
Football Association of Wales
Regional Scout
2019 – Present
Key Achievements
- The first student to ever graduate with the Masters in Sports Directorship qualification
- Recently completed a ground breaking report into elite development pathways in English football
- Experienced in board level decision making having advised several CEOs and Chairmen on the strategy of their football clubs
- Won the 2011/12 Conference South title with Woking and developed a number of talented players now playing in the Football League
- Significant success in building relationships from the ground up that facilitated Little Kickers’ commercial and operational growth
- Responsible for all aspects of staff recruitment, training and retention at Little Kickers
- Helped the Oxford United FC first team to secure an eighth place finish in League 1 in the 2016/17 season
- Oversaw the Oxford United FC first team’s progress through to the Checkatrade Final at Wembley in 2016/17
- The Oxford United FC first team were successful in reaching the fifth round of the FA Cup in 2016/17
