Crawford Chalmers
Sporting Director
- Date Joined: 27th June 2016
A professionally versatile and highly driven individual who naturally combines a Masters in Sports Directorship with critical experience across a broad range of football operations, developing an expansive skill set through roles in club consultancy, commercial management, talent identification, player guidance and coaching.
Recently provided strategic leadership to League One club Oxford United FC - coordinating both daily operations and long term development across all first team activities while working closely with staff and the board of directors to build a high performing and sustainable football environment.
Recently provided strategic leadership to League One club Oxford United FC - coordinating both daily operations and long term development across all first team activities while working closely with staff and the board of directors to build a high performing and sustainable football environment.
Qualifications/Accreditation
Manchester Metropolitan University
Masters in Sports Directorship
2016
University of Reading
BA (Hons) Sports Leadership
2007
Career History
Oxford United FC
Head of Football Operations
2016 – 2017
Revolution Global Sports Consulting Ltd
Football Consultant
2015 – 2016
Blackpool FC
Senior Scout
2015 – 2016
Queens Park Rangers FC
Enterprise Officer
2014 – 2015
Woking FC
First Team / Academy Coach
2007 – 2014
Feltham FC
First Team Coach
2010 – 2010
Godalming Town FC
Assistant Manager
2008 – 2010
Crystal Palace FC
Scout
2007 – 2009
Reading FC
Football in the Community Coach
2006 – 2007
Key Achievements
- The first student to ever graduate with the Masters in Sports Directorship qualification
- Recently completed a ground breaking report into elite development pathways in English football
- Experienced in board level decision making having advised several CEOs and Chairmen on the strategy of their football clubs
- Won the 2011/12 Conference South title with Woking and developed a number of talented players now playing in the Football League
- Significant success in building relationships from the ground up that facilitated Little Kickers’ commercial and operational growth
- Responsible for all aspects of staff recruitment, training and retention at Little Kickers
- Helped the Oxford United FC first team to secure an eighth place finish in League 1 in the 2016/17 season
- Oversaw the Oxford United FC first team’s progress through to the Checkatrade Final at Wembley in 2016/17
- The Oxford United FC first team were successful in reaching the fifth round of the FA Cup in 2016/17
