Steve Hard

Head Physiotherapist

  • Date Joined: 9th August 2021
I am an accomplished and experienced Physiotherapist and Sports Therapist who has cultivated a portfolio of achievements in elite professional football as Head Physiotherapist with AFC Bournemouth and Assistant Physiotherapist with Millwall FC.

As a forward-thinking and proactive medical professional, I utilise various technical skills including dry needling, functional fascial taping, manipulations, mobilisations, muscle energy techniques to design and administer treatments to elite athletes.

I am a visible leader and mentorship figure for colleagues who is highly experienced in developing and growing the physiotherapy department at AFC Bournemouth and has enhanced expertise through attainment of a Master’s degree.


“Steve is very trustworthy and honest. He has an incredible hard work-ethic and is prepared to work as long as it takes to get the job done. Steve cares deeply about people and is prepared to work tirelessly to find solutions to their problems. Steve is dependable, reliable and also very highly skilled in his work.” - Eddie Howe: Former Manager, AFC Bournemouth

“I have been fortunate to work for six seasons with Steve in a very challenging elite football environment. Steve completely epitomises what team is often sacrificing himself and his time for the benefit and performance of the organisation. Never seeking the glory but always ensuring that things are done properly. His skills and experience have been invaluable when dealing with complex injuries and circumstances. I have learned a great deal from Steve and often lean on him for advice and guidance. Steve has been a great teammate and have no doubt he will fit seamlessly into and add huge value to his next high-performance endeavour.” - Dr Craig Roberts: Head of Sports Medicine, AFC Bournemouth
Steve Hard


  • University of Birmingham: MSc Exercise & Sports Medicine  (Football)

    University of Birmingham
    MSc Exercise & Sports Medicine (Football)

  • The Chartered Society of Physiotherapy (CSP): Member

    The Chartered Society of Physiotherapy (CSP)

  • The Society of Sports Therapists (SST): Member

    The Society of Sports Therapists (SST)

  • Football Medicine and Performance Association (FMPA): Member

    Football Medicine and Performance Association (FMPA)

  • AECC University College: Focused Musculoskeletal Ultrasound Course

    AECC University College
    Focused Musculoskeletal Ultrasound Course

  • The Football Association: Advanced Trauma Medical Management in Football

    The Football Association
    Advanced Trauma Medical Management in Football

  • Club Physio CPD Courses: Dry Needling Modules 1, 2, 3

    Club Physio CPD Courses
    Dry Needling Modules 1, 2, 3

  • The Health and Care Professions Council: Grandparenting  Scheme

    The Health and Care Professions Council
    Grandparenting Scheme

  • University of North London: BSc (Hons) Sports Therapy

    University of North London
    BSc (Hons) Sports Therapy

Career History

  • Freelance

    Private Practice Physiotherapist
    2014 – 2016

  • Body Consultancy

    Body Consultancy
    Private Practice Physiotherapist
    2009 – 2014

  • AFC Bournemouth

    AFC Bournemouth
    Head Physiotherapist
    2006 – 2021

  • Millwall FC

    Millwall FC
    Assistant Physiotherapist
    2000 – 2006

Key Achievements

  • AFC Bournemouth: Performed a lead role in the expansion and development of the club’s medical department from one physiotherapist to a medical team of 11 medical practitioners
  • AFC Bournemouth: Contributed to the AFC Bournemouth’s progression from EFL League Two, securing three promotions in six years, to win a place in the top tier of English football, the Premier League, for the first time in the club’s history
  • AFC Bournemouth: The club remained in the Premier League for five consecutive seasons
  • AFC Bournemouth: During the 2008/09 season the club started on minus 17 points following administration and due to the small size of the squad were unable to name a full bench of substitutes, therefore I was responsible for managing the fitness and load
  • AFC Bournemouth: Have been involved in over 700 league and cup matches during long association with AFC Bournemouth
  • Millwall FC: 2003/04 FA Cup finalists, qualifying for European club competition - the UEFA Cup - for the first time in the club’s history
  • Co-Authored article published in the British Journal of Sports Medicine in 2019: Want to improve return to sport outcomes following injury? Empower, engage, provide feedback and be transparent: 4 habits! (
  • Steve Hard, Head of Physiotherapy at AFC Bournemouth

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  • MINUS 17 | The story behind the dream [CLUB DOCUMENTARY]

    AFC Bournemouth

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