Vane Basora

Head of sports marketing

  • Date Joined: 16th February 2018
I’m a marketing lover with 15 years of experience who has developed her professional career in the
marketing, communication and commercial areas. For 11 years, I have contributed to building FC Barcelona into one of the most successful and loved sports brands, achiving the position of Head of Marketing in 2015.

During my carrer I have gained an extensive knowledge in sports business with wide expertise in marketing, branding, communication, digital, sponsorship, events, ticketing and fan engagement. Also, I have background in financial industry with experience in sales and customer facing strategies.

I’m a passionate, active and competitive person who is constantly looking for new challenges. I have a strong strategic vision with demonstrated capacity to prioritize and lead projects, take on responsibilities and manage large teams with enthusiasm, dynamism and result-oriented focus.
Vane Basora

Career History

  • FC Barcelona

    FC Barcelona
    Head of sports marketing
    2018 – 2018

  • FC Barcelona

    FC Barcelona
    Head of Marketing
    2015 – 2018

  • FC Barcelona

    FC Barcelona
    Senior Product Manager
    2013 – 2015

Key Achievements

  • 1. Participation in the creation of the FC Barcelona Strategic Plan 2016-2021.
  • 2. Development of one of the most strategic and cross-functional projects: Brand project
  • 3. New CRM strategy with excellent results: revenue(+2M), fans(+3M) and DB centralization
  • 4. Impactful brand and PR activations in the USA for the Summer Tour 2017 and 2018
  • 5. New content strategy that positioned Barça as the most engaged sports club.
  • 6. Barça Academy branding plan (45 schools, 180 campuses and 51 countries).

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